martes, 28 de octubre de 2014

EMAIL

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<strong>Follow the 80-20 Rule</strong><br />
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Try sticking with a simple rule of thumb that says your email content should generally be no more than around 20% images and no less than around 80% text. Relying too heavily on images can mean much of your content will be initially invisible to recipients who have images turned off in their email. A very image heavy email can also be more likely to end up in a spam folder.<br />
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Hi {FIRST_NAME|Valued Customer},<br />
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Using a personalized greeting for your emails is another great way to continue building a relationship with your recipients. Depending on your industry, you may even want to use your recipients' first names.<br />
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You may also want to include a few lines of introductory text here to set the stage for your email. Consider the tone of voice you want to use for your emails and your business as a whole. Obviously if you're running a surfboard shop you're going to approach your customers a little differently than if you are a Realtor.
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<a href="http://">Link to my website</a>
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The content you include in each of your emails can help you build strong relationships with your subscribers. Here are a couple of techniques you can use in your email to connect with recipients:
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<li>Personalize your messages with fields like first name, last name or company</li>
<li>Share your knowledge or a fun fact about your company</li>
<li>Give them exclusive email-only promotions or specials</li>
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Offering valuable information in your emails ensures that your subscribers look forward to regularly opening your emails.<br />
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<a href="http://">Link to my website</a>
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